I’ll tell you what’s really happening: bespoke promotional things are booming. Imagine a convention center. You’re just interested in the freebies, aren’t you? I mean, seriously, everyone is. Branded promo cooler bags has an irresistible allure. Advertising swag, meanwhile, isn’t all the same. For whatever reason, some freebies end up collecting dust in a booth, while others cause a frenzy.
Reusable water bottles are the first consideration. Everyone is tired of the same old inexpensive pens, but put a cool logo on a high-quality bottle and watch the bidding begin. Why? Things that are useful, unique, and, let’s be honest, Instagrammable tend to be more popular. Brands are plastered all over the place these days, from yoga studios to the subway. The marketing is running on autopilot.
Sales of technological devices also skyrocket. Things like USB fans, wireless chargers, and phone grips tend to go missing at events. Unfortunately, we’re all too attached to our electronic devices. Items that facilitate our digital life? The jackpot. Your company will be in my thoughts every time my phone’s screen shows a 20% battery life increase if your products do the trick.
Socks made to order—I won’t even begin. At a conference once, I received a pair. Soft, bright stripes across the foot, with a knitted logo that’s just a little too cheeky. Had a long run in these. I couldn’t help but think about that brand whenever I wore them. I know, right? Finding something that people really utilize is the key. Despite the merits of novelty, practicality ultimately triumphs.
Even funky tote bags have the power to turn heads. Canvas, strengthened handles, a clever saying, or an unusual cartoon. In an instant, everyone in the supermarket, library, and community picnic becomes a walking billboard for your brand. I am already familiar with their cartoonish emblem because I witnessed a local dog-walking group utilize them.
Customization is also on the rise. Personalizing a gift with a loved one’s name or initials makes it more meaningful. It’s almost like they are saying, “Hey, we created this specifically for you.” People typically tell their pals after they feel noticed, which makes them grin. You can’t put a price on testimonials like that.
Throwing in some fond memories also helps. Quick attention spans are required for mini slap bracelets and vintage keychains. Companies that make us nostalgic for our childhoods are able to capitalise on the fleeting nature of consumer tastes.
The result? Select promotional things that combine practicality, unexpectedness, and a personal touch. The increase in sales is a result of genuine consumer demand for items that do not exude an air of “corporate leftovers.” They seize what seems intimate. Make them laugh, solve a problem, or offer them something great to show off; any way, entertain them.
The best promotional goods, it turns out, aren’t hard to make. It’s the kind of thing that makes people happy and keeps your brand in their thoughts for a long time—months or even years—after they receive it.